Social Media Advertising Impact on the Consumer Purchasing Behavior

Authors

DOI https://doi.org/10.56989/benkj.v2i5.1122

Keywords:

social media , purchasing behavior , advertising, consumer buying behavior

Sustainable Development Goals (SDGs)

SDG 8
SDG 8 Decent Work and Economic Growth
33%

Abstract

Social Media Social interaction on the Internet has provided new opportunities for customers to exchange information. Consumer social utility media including communities involving communities to create content products and community with different users. The focus of social media can also feel the blessings won with the aid of using the business. A multidisciplinary version, constructing at the generation attractiveness version and applicable literature on acceptance as true and social media have been developed. The community is committed to promoting e-commerce in the business version with the help of proving the status of the media. The information coming from the poll shows how social media facilitates social interaction customers, main to improved acceptance as true with and goal to buy. The outcomes additionally display that acceptance as true has an enormous direct impact on the goal to purchase. The Perceived Use (PU) of a website a recognized as a contributing factor. When leaving the article, the writer talks about the consequences discusses, impacts, finite, ions and Directions for approved rule studies.

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Author Biographies

Dr. Ali Alalmai

Associate Professor and Dean of the Applied College, College of Management, Saudi Arabia.

   

Mr. Arun A

Assistant Professor, Vels Institute of Science, Technology & Advanced Studies (VISTAS), Pallavaram, Chennai, Tamil Nadu, India.

Dr. Mohd Aarif

Independent Researcher, Visiting Assistant Professor at JJT University, India.

References

Published

05/01/2022

Issue

Section

Articles

How to Cite

Alalmai, A., A, A., & Aarif, M. (2022). Social Media Advertising Impact on the Consumer Purchasing Behavior. Ibn Khaldoun Journal for Studies and Researches, 2(5). https://doi.org/10.56989/benkj.v2i5.1122

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