The Argumentation of Moroccan Advertising Discourse in the Coronavirus Era

Abstract

The study attempted to trace the argumentative components and communicative strategies adopted by advertising discourse in Morocco during the outbreak of the Corona epidemic, after we define the features of this discourse that resulted from these new health conditions and resulted in political and media discourse. We will also try to trace its manifestations, its communicative stakes, the degree of its coexistence with the Corona crisis, and the way in which it targets recipients with their different cognitive and cultural levels, their geographical and religious affiliation, the diversity of their customs, traditions, customs, and history, and the methods of evoking and taking into account these social, cultural, and religious characteristics to produce effective and fruitful communication.